The Full Story
Core Product Flows & Integrations
eSSENTIAL Accessibility helped businesses build accessible digital experiences via testing and remediation guidance. The company merged with Level Access in 2022 becoming the world's latest digital accessibility platform.
Problem
Companies looking to make their products accessible turned to eSSENTIAL Accessibility for comprehensive audits of their codebase and design assets.
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The accessibility audit reports we delivered often contained thousands of findings and were extremely long.
Without a clear way to prioritize and break them into actionable tasks, users became overwhelmed, leading many to download the reports and abandon the platform.
My contributions
We tackled this problem by conducting thorough discovery with customers to understand the entire development lifecycle of accessibility issue remediation. We explored how they handled audits after receiving them, how they triaged tickets to the appropriate teams, and how the end-to-end remediation process unfolded.
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As a result, the following features emerged:
In-app Project management
Led the development of
"Project and Task Management" functionality, enabling customers to break down massive audits into smaller projects and prioritize tasks based on priority and effort.
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This allowed customers to plan resources effectively, track remediation progress, and gain confidence that work was being completed.
Integrations
Built 3 integrations with issue-tracking systems (Jira, Azure, Asana) to allow customers to sync work between our platform and the system used by their internal teams. This enabled seamless communication and status syncing between our testing teams and customers' staff.
Remediation workflow
Enhanced project management functionality with status updates, commenting, tagging, and assignment features, enabling seamless collaboration between customers' technical teams and the company's QA testers validating code against accessibility standards.
Results and Impact
Increased retention by 37%
5X User Base
Achieved PMF